{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The biggest jump-scare the cinema world has experienced in 2025? The resurgence of horror as a dominant force at the UK box office.
As a style, it has notably outperformed earlier periods with a 22% rise compared to last year for the UK and Irish box office: £83.7 million in 2025, against £68 million the previous year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” notes a film industry analyst.
The big hits of the year – a recent horror title (£11.4m), Sinners (£16.2 million), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54m) – have all stayed in the theaters and in the audience's minds.
While much of the professional discussion highlights the unique excellence of prominent auteurs, their successes indicate something changing between audiences and the category.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” explains a head of acquisition.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But apart from artistic merit, the steady demand of frightening features this year implies they are giving cinemagoers something that’s highly necessary: catharsis.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” observes a film commentator.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” explains a prominent scholar of vampire and monster cinema.
Against a global headlines featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, ghosts, monsters, and mythical entities resonate a bit differently with audiences.
“Some research suggests vampire film popularity correlates with financial downturns,” says an actress from a successful fright film.
“This symbolizes the way modern economies can exhaust human spirit.”
Historically, public discord has always impacted scary movies.
Analysts highlight the rise of early cinematic styles after the WWI and the turbulent times of the early Weimar Republic, with films such as The Cabinet of Dr Caligari and a pioneering fright film.
This was followed by the economic crisis of the 30s and Universal Studios’ Frankenstein and The Wolfman.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” says a historian.
“So it reflects a lot of anxieties around immigration.”
The specter of immigration influenced the just-premiered rural fright a recent film title.
The creator clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Perhaps, the present time of acclaimed, socially switched-on horror began with a brilliant satire released a year after a polarizing administration.
It ushered in a recent surge of visionary directors, including a range of talented artists.
“Those years were remarkably vibrant,” says a director whose project about a deadly unborn child was one of the era’s tentpole movies.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
The director, currently developing another scary story, continues: “During the past decade, viewers have become more receptive to such innovative approaches.”
Simultaneously, there has been a reconsideration of the overlooked scary films.
In recent months, a nicke l venue opened in the capital, showing obscure movies such as a quirky horror title, The Fall of the House of Usher and the late-80s version of the expressionist icon.
The fresh acclaim of this “raw and chaotic” genre is, according to the cinema founder, a clear response to the algorithmic content produced at the box office.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he states.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Horror films continue to challenge the norm.
“These movies uniquely blend vintage vibes with contemporary relevance,” says an specialist.
Besides the revival of the deranged genius archetype – with several renditions of a classic novel upcoming – he predicts we will see scary movies in 2026 and 2027 responding to our modern concerns: about tech supremacy in the near future and “vampires living in the Trump tower”.
In the interim, a biblical fright story a forthcoming title – which tells the story of holy family challenges after the nativity, and stars celebrated stars as the sacred figures – is scheduled to debut soon, and will definitely cause a stir through the Christian right in the United States.</